The company already lowered its sales and profit estimates last week despite receiving a boost from the World Cup in Brazil, the advent of which is expected to lead to record sales of €2bn in football products ¨C from replica shirts to footballs. Adidas sold more than 14m of the official World Cup Brazuca balls, and more than 8m football jerseys. It kitted out nine teams, including champions Germany as well as Argentina and Colombia.
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Most of the company¡¯s production is spread around the world like its competitors¡¯, including in Bangladesh. But Bozich said it was the emotional appeal of students that led him to think there was a viable business in clothes ¡°branded¡± with their concerns in mind.
Under Armour was founded by former Maryland football player Kevin Plank, who launched the business in 1996 out of the basement of his grandmother¡¯s Georgetown home.
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