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Across a Nation, Olympic Fervor
A new book by Conrad Brunner, All Day I Dream About Sport, tells the story of the rise, fall and rise again of the Adidas brand. It's a story that's rich in anecdotes about sporting heroes, genuine global players who wore Adidas and, in doing so, built the brand's legend. There was, surprisingly, Jesse Owens, the black American sprinter who won four gold medals at the 'Hitler Olympics' in Berlin in 1936. Muhammad Ali and Joe Frazier slugged it out in matching boxing boots. And there was Dick Fosbury, the American who completely changed the style of high jumping in 1968. He won Olympic gold with specially designed Adidas shoes, opening up the US and world market for the brand - to such an extent that at the 1972 Olympics every official wore Adidas and so did 1,164 of the 1,990 international athletes.
¡°I?would like to get one more race in before the trials,¡± Gay said, ¡°but if I don¡¯t, I¡¯m just going to go in there with a positive mind-frame, put it together and make the team.¡±
A Maryland-based sports agent and a youth basketball power broker conspired to foster a relationship with NBA player Michael Beasley from the time Beasley was 14 years old with the intent of securing the rights to represent him professionally, according to a civil suit filed by Beasley in Montgomery County Circuit Court.
¡°We will be okay,¡± she said.
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