Norfolk State¡¯s O¡¯Quinn becomes face of March Madness
¡°Honestly, I think [scripting] is played out a little bit,¡± said Jennifer Hawkins, director of marketing for Greg Norman/Dunning Golf, who said her company has been scripting for six or seven years. ¡°You used to kind of stand out, but now all the brands have it. Once there¡¯s that much noise, it sort of loses its impact.¡±
Adidas, which outfitted both finalists and manufactured the official ball, Brazuca, which has 3.5 million followers on Twitter. Nike¡¯s attempts to deflect attention by flying in LeBron James failed.
So get ready for a carefully honed all-out marketing battle - the most costly in football history, with Adidas spending around £120m and Nike about half that.
¡°I feel like I¡¯m being recognized, but I still got a long way to go, to be in the playoffs and stuff like that,¡± Wall said. ¡°I think the organization is doing a great job. They are getting the pieces they need and how we finished last season, we¡¯re right there. And the main thing is just stay healthy. That¡¯s the biggest thing for us.¡±
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