And, as so often in the brand world, we can best understand Nike and Adidas by seeing them in contrast to each other. Nike created its identity (arrogant, brash, competitive, American, 'Just do it') as a challenge to Adidas (established, authoritative, sophisticated, European). The latest battle was fought at last summer's European football championships. The year's underdogs, Greece, beat the glamorous favourites, Portugal. Adidas beat Nike in that one. But the brand war will rage on.
Seven Corners Center, 6200 block. Power tools were stolen from a business.
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¡°With my ranking, I should have come in eighth in the race,¡± said Pistorius, who ran in lane one. ¡°I was very happy with the outcome of the race. .?.?. It was a real blessing.¡±
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