The fashion to¡¯s and fro¡¯s have hit a range of nerves: from uncertainties about our national identity in a country with no national dress to economic worries and basic patriotism. It¡¯s true: Our athletes can¡¯t parade in furry ushankas as the U.S.S.R did in 1980 or wear grass skirts and leis as the Marshall Islands did in 2008. But shouldn¡¯t the men and women representing these 50 states showcase clothes made by somebody somewhere here?
Hainer admits that the two companies are 'fighting like sports teams'. His big hope is that hosting the World Cup in his company's home country will propel Adidas like it did Nike in 1994. Adidas is woven in to the fabric of German football, and benefits from the profile of star players like Michael Ballack, who recently joined Chelsea (also sporting Adidas next year). German national players will be dressed head to toe in Adidas, under threat of being dropped - despite players like Arsenal's Jens Lehmann having personal deals with Nike.
Doug Dryer felt the same way. A lifelong soccer fan, he said he used to wait for the Sunday newspaper each week during elementary school, because before the Internet, that was the only way to find out how his favorite team, Liverpool, had played.
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