¡°I really wanted to start a budokon program,¡± Meyer said. ¡°I also wanted to be able to teach budokon, and I wouldn¡¯t have been able to do that at Down Dog. At Stroga, Doug trusts me, and he¡¯s given me so much freedom to create.¡±
There are also three sneakers in the collaboration. The Rod Laver, Hook Shot, and Rom get reinterpreted, and in the case of the Hook Shot and Rom, renamed. Dubbed the McNasty Lo and RoMcNasty, all three sneakers easily complement the rest of the collaboration. The full collection drops on October 19 at adidas.com.
The big idea: As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm¡¯s competitive set is shared by similar customers, perceived differentiation is weak among rivals and loyalty is a thing of the past? This was the dilemma the French high-end jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, while preserving the image of luxury goods founded on the myth of exclusivity?
Washington Wizards¡¯ new uniforms and logo became a reality more quickly than for most NBA teams
What is my why? Faith. Family. Football. #KnowYourWhy pic.twitter.com/clJb3ya5P0
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