What's That Chuck Taylor, Margiela?
The big idea: As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm¡¯s competitive set is shared by similar customers, perceived differentiation is weak among rivals and loyalty is a thing of the past? This was the dilemma the French high-end jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, while preserving the image of luxury goods founded on the myth of exclusivity?
More Like the Red Oct-NEVERS
Its takeover by the Canadian media company, Envoy, fell through last year and Leagas Delaney's shareholders have been seeking another buyer ever since.
It seems he recently re-discovered the Westwood hat while hanging with BMX rider Nigel Sylvester:
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