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Shortly after being promoted to managing director by the Liverpool's then new owner, Ian Ayre gave an interview to Management Today magazine. Not the usual platform for ambitious football executives, perhaps, but Ayre wanted to emphasise the extent to which he was planning to use the club's history and ongoing appeal overseas to revive commercial fortunes.
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According to the contract Beasley initially signed with Bell
¡°I never saw them put their heads down and feel sorry when they were 2-7,¡± Coach Randy Wittman said. ¡°I kept hearing in the locker room: ¡®We¡¯re better than this! Keep after it.¡¯ That¡¯s how you turn it around like they did.¡±
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