The lessons: Strategy is often based on what the firm must do to develop a competitive advantage or what it can do with its resource allocation; it is also about fragmented, intuitive but unique personal traits that characterize it as a leader.
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Apart from Nike, the only other two non-World Cup affiliated brands to make the top 10 were Pepsi and Carlsberg, managing ninth and 10th spots respectively.
HOW TO
GQ: Both brands draw heavily on streetwear and musical subcultures, but in very different ways. What kind of stuff influenced you growing up?
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