Adidas is a name that stands for excellence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has become a reality, and his corporate philosophy has been the guiding principle for successor generations. The idea was as simple as it was brilliant: to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the Adidas product range extends from shoes, apparel, and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
The Adidas Nova Cushion Running Shoe's breathable mesh upper allows air to fully permeate its interior, encouraging an environment that is cooler, drier and altogether more pleasant. A padded heel, ankle and tongue alleviate the various pressures that can be exerted across the foot, thereby minimising chafing and consequential irritation.A LITESTRIKE EVA midsole cushions the foot and attenuates shockwaves superbly, though with a distinctly smaller format and overall weight than other compounds with a comparable cushioning ability. adiPRENE? heel cushioning dissipates shockwaves away from impact areas, whilst a TORSION? SYSTEM provides substantial energy return in the forefoot and torsional stability throughout the midfoot, preventing the shoe from warping and twisting whilst enabling the respective fore and rear sections to move independently of each other, facilitating a more stable, focussed performance.adiPURE? has been applied across the outsole to reinforce areas that are particularly prone to wear and increase the shoe's longevity thereby allowing the wearer to gain an effective purchase for as long as possible
Like the Superstar, the Campus was originally a basketball shoe, but instantly became a skater phenomenon. This '80s classic is required footwear for any student of sneakerology.
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