Nike invades Adidas' soccer turf with Ronaldo on the front lines. (Business Week)
Nearly two-thirds of its sales are made through third-party retailers, but Adidas has now invested in opening more of its own shops because they are more profitable. However, it has scaled back store openings in Russia, where it runs about 1,000 shops. Russia is its third-biggest market. The escalating crisis in Ukraine has made Russians more reluctant to shop.
Good news soccer fans, adidas and MLS are releasing a capsule collection next month.
¡°In D.C., a kid doesn¡¯t really have an incentive to come to school for the D.C. CAS,¡± said Peter Cahall, the principal of Wilson High School in Northwest Washington. Cahall said the system would make more sense if students had to pass the test to graduate or had some other stake in the outcome.
The poster campaign is comprised of nine different ads featuring athletes, from basketball and tennis to running and skateboarding, which will run in prominent sites in London including taking over all billboards in Oxford Circus and Piccadilly Circus and one at Old Street.
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