There are financial targets - the original one (€1bn in football sales this year) will be surpassed easily, with €1.2bn the latest estimate. But the real goal is clear: Get Nike, especially on what should be Adidas's home turf of European football.
Veteran defense aiming to improve from within | Defensive player capsules
Wall signed a five-year, $25 million deal with Reebok before he was drafted by the Wizards, but that relationship came to an end in the third year. With Wall¡¯s career stalled by injury and an unstable Wizards roster, the partnership with Reebok soured and he moved over to Adidas ¨C which owns Reebok ¨C in January 2013. The move took Wall from being the foundation of one brand into a situation where he had to prove his worth as a player to a company that already had a stable of established all-stars.
Representatives?from Adidas and Relativity Sports, the agency that represents Wall, are also on the trip, which included a stop at Posto, Adidas¡¯s fancy?World Cup hangout?in Rio.

 
     
 
 
     
     
     
     
         

 
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