The TV ad campaign will break for the first time during the half-time break of the UEFA Champions League final between Real Madrid and Atletico Madrid.
Holloway said he was introduced to Beasley and Smith by Malone. Malone runs the nationally renowned and locally-based AAU basketball program D.C. Assault, for which Beasley played from 2006.
Herbert Hainer, Adidas chief executive, said: It is definitely a once-in-a-lifetime opportunity, a perfect fit for both companies and a milestone in the industry.
¡°Don Jon¡± follows a modern-day Don Juan, played by Gordon-Levitt, who spends plenty of time picking up ladies at bars but much prefers the mindless and emotion-free pleasures of pornography. He might call it a habit, but it looks an awful lot like addiction. He¡¯s a connoisseur of sorts. His Web browsing is perfectly regimented, consisting of a to-do list he checks off many times a week and sometimes multiple times a day. Even after he meets a ¡°10¡± named Barbara (played by Scarlett Johansson) and strikes up a relationship, he can¡¯t seem to escape the siren song of his laptop rebooting.
Jason Reid: Cousins, a new kind who¡¯s not on the block
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