The second ad, called Of this earth, tells the story of the heritage of the All Blacks and the hometowns that have produced the 1,071 players who have so far worn the famous black shirt for their country. It features the current All Blacks team as well as legends Jonah Lomu and Sir Brian Lochore.
Nike has a history of gatecrashing major sporting events with ambush marketing.
Available March 1, 2012. $100.
Why did Google choose Annapolis for its only Washington-area store, rather than Penn Quarter, Georgetown, Bethesda or Tysons?
If you want an English example, look no further than Charlton Athletic. As Trevor Pearce and Tristan Browning point out, in the early 90s, shortly after the advent of squad numbers, the Addicks went all alphabetical - with Scottish defender Stuart Balmer wearing the number one shirt.
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