In terms of exposure, Griffin¡¯s entry into the NFL was unprecedented: He had four national commercial campaigns (Adidas, Gatorade, Nissan and Subway) airing before he took his first regular-season snap. That was the start of a push, driven by his agents at Creative Artists Agency, to make him the future face of the league
Pharrell's long been the go-to collaborator for hit music, working with everyone from Miley to Missy Elliott, but lately the jack-of-all-trades has been teaming up with big names brands on the fashion front. The latest partnership to be announced with our April cover man is with German giant Adidas. According to WWD today, Williams will be producing a lineup of goods with the sporting brand's Originals label that not only incorporates their new and old school atheltic expertise, but also the producer's eco-friendly Bionic Yarn fabrics. While no launch date has been given for the collection, nor an indication of how many pieces will be in it, all we're hoping for is that Pharrell gives the rest of us guys a chance to own one of his leather Firebird track jackets.
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For Mike Wise¡¯s previous columns, go to washingtonpost.com/wise.
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