In an effort to increase visibility and spark sales, most companies ¡°script¡± their sponsored players¡¯ outfits for each day of a major championship (the Masters, U.S. Open, British Open, and PGA Championship). Horschel, in fact, had been scheduled to don his cephalopod slacks during Saturday¡¯s third round of the Open, but once he played his way into contention, Polo executives switched them to Sunday, when TV viewership would be highest.
So much of what the Washington-Lee girls¡¯ soccer team accomplished last season ¨C like winning its first Virginia AAA National District title since 2002 by beating perennial champion Yorktown ¨C stemmed from a newfound mentality. For years, the Generals hadn¡¯t been a strong as their Arlington County rivals ¨C and that would psych their players out of winning efforts.
What¡¯s next for injured Redskins quarterback RG III?
The Wizards¡¯ goal in a very unpredictable, wait-and-see draft is to get the one true old-school player who has the least likelihood of letting them down in the long term. That¡¯s Otto Porter Jr., whose home court in college is a day away from remaining the same in the NBA.

The group said Reebok sales from the start of February, when the acquisition was completed, would reach some €2.8bn or about 5% less than in 2005. But group sales would be boosted by high double-digit rates, partly thanks to the World Cup, which Adidas officially sponsors. Even so, Reebok is expected to depress group profit margins.
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